ME and Ophelia

Tuesday, May 11, 2004

Thank you Blogger

Google's Blogger, the weblogging company it purchased fifteen months ago for an undisclosed sum, has redesigned its blogging tools. On Sunday, smart and friendly new stuff was introduced to users of Blogger.

I'm still pinching myself that such a great service is completely free of charge. No hassle. No problems. User support is fab. Logging into Blogger each day is like happily turning the key in a door that leads to a good friend.

Blogger is so much easier to use. And now, at long last, it seems there's going to be a neat way to post photos. Blogger has done a deal with a company called Hello to let subscribers upload photos directly to a blog.

Google releases new Blogger - excerpts:

The new version gives publishers the option of collecting readers' comments, includes 26 new templates from Web designers, and enables postings to be made by sending an e-mail. There's also a feature, called AudioBlogger, that lets you call Blogger from any phone and leave a message that is immediately posted to your site as an MP3 audio file. (It's fun at parties, according to a tutorial on the site.)

The new Blogger also creates separate URLs, or Web page addresses, for each posting. That will make them easily indexed by search engines, like Google, and therefore create additional opportunities for advertisers buying keywords for contextual marketing.

"Blogger is committed to bringing more voices and points of view to the Web," said Evan Williams, program manager. "These enhancements make Web publishing as easy as possible." He added that since Google acquired Blogger for an undisclosed price, it has concentrated on strengthening and expanding the behind-the-scenes supporting technology to handle a vastly greater number of users.

The geeks in the Google computer labs are also working on a way to offer advertisers more keyword combinations to buy. Technology is being developed that would scour Web sites of major advertisers, hunting for relevant terms likely to be included in search requests, according to CNet. ComScore Networks reports that as few as 40 percent of Internet searches result in an advertiser's message being displayed. In the search engine marketing business, that's lost revenue. Generating relevant new search terms could spell more "inventory" and higher ad revenues for Google.

# posted by Ingrid J. Jones @ 5/11/2004
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